Boyd Pharmaceuticals was looking for a logo/brand image, the challenge was to create a brand that inspire trust for a new OTC distribution company but with the experience of more than 20+ in the OTC Canadian Market.The logo/brand is directed to the consumer as a secondary brand for their different brands of products in an easy and engaging way. A logo and icon was created to be used with all their product brands as a stamp of trust, along with the branding, a website was created to show the product brands managed by Boyd Pharmaceuticals. Inspired in the personal and human excitement and feelings to engage the public trough imagery that reflects confidence and family friendly.