As a consultant for Sparkle International, the challenge for the brand Dickies in the Canadian market was to reach new markets in the era of Work Inspired clothing, we manage the art and production of the Fashion/streetwear side of the Dickies brand for the Canadian Retailers. Changing the concept of workwear into a streetwear look for customers.

New Graphics, clothing styles and look books produced gave Sparkle International as the exclusive licensee in Canada a growing brand with multiple business opportunities.

• Designed graphics and oversaw full development.
• Developed Canadian Licensed Men’s Fashion tops,Headwear and Accessories for brand Dickies and Genuine Dickies Spring/Summer and Fall/Winter
• Communication with brand for approvals.
• Design and management of the first apparel mystery box for the Dickies brand via www.originaldkbox.ca e-commerce inniative.

• Production and Sourcing communication
• Art Direction for Photoshoots, online assets for ecommerce and online platform design and management originaldkbox.ca
• Attended meetings and conference worldwide with brands and clients to develop strategic creative direction and timelines for projects.